App Proliferation

I'm about done with apps.

Don't get me wrong - I like software on my phone that gives me useful functionality, such as being able to tune my ukulele or cello, send email, and take pictures.

I also like appetizers.

But what about all the apps that every company wants you to install? You have to install the Kohl's app to get the best discounts. You order Little Caesar's through their app so they can put your pizza in a special box that only you can open. Facebook lets you use their IM function through the browser on a standard computer, but if they see you're on mobile, they disable IM and push for you to install their Messenger app.

I saw an ad somewhere recently that was touting how amazing it now is that you can place your order through their app instead of online. Guess what - you're still going online. Try accessing the app when you aren't in cell coverage.

A well-designed mobile webpage in your browser can do everything you do in an app without installing the app, that is without giving every company access to all your contacts and whatever other permissions it asks for, and without taking up extra storage space or having to create a bunch of extra screens to store all the icons.