Saturday, October 31, 2020

Small World

It's a small world. We've talked for decades now about how the world is becoming more and more flat. It's easier than it's ever been to communicate around the world. We're often more likely to be talking to someone in a different location than we are to be talking with the people in the same room as us.

Yet at the same time, there's always a little bit of a disconnect. There are always shibboleths that let us differentiate who really belongs and who doesn't. Who is the outsider vs. the insider? What are the things that we misread or mishear or otherwise misinterpret?

I was looking up information about the calories in some of McDonald's food on their website, and I saw the following:


I was totally surprised, thinking maybe McDonald's had expanded from the Travis Scott and J Balvin celebrity meals, and that they had gone out and set up a deal with Disney.

When I clicked on the large option and saw this, I realized my mistake, knowing there's not such a thing as Large World:


I was reading it as "Small World" "Famous Fries" when it should have been "Small" "World-Famous Fries". This wasn't someone trying to be tricky. It was just my mind playing tricks on me. It reminded me of an ad I heard on the radio not long ago for some event at the Utah State Fair Park. The funny thing was how the announcer strung the words together. Nothing would have sounded off to anyone unless you are local to Utah. I don't know how no one local caught it before the ad aired. Maybe they did, but it was too late.

The professional voice-over person lilted the words ever so differently than we normally do, calling it the "Utah" "State-Fair" "Park". Everyone has heard of a state fair. It makes sense that Utah would have a Utah State Fair, and we do. But it isn't the state-fair park. For whatever reason, it is the "Utah State" "Fair-Park". That is, the way we pronounce it, it doesn't emphasize that it's the park where the state fair is held (even though it is) but rather it's the fair-park for the state of Utah. Read that outloud a few times, switching between connecting the words State and Fair and then connecting the words Fair and Park. Utah State-Fair Park. Utah State Fair-Park. Say it enough times, and it sounds completely different and awkward, like you can tell the artist reading the script is definitely not from here.

Does it matter that they aren't from here? Does it matter if we can tell? There's always a way to tell, but I think it comes down to what we do with that information. Do we take the presence of an outsider as a blessing? Are we using diversity to learn and make ourselves stronger? Are we building on different experiences and making everyone feel welcome? Or are we xenophobic? Are we using the differences as a way to divide us and keep people out? Are we using dog whistles to secretly signal our intentions to our friends while keeping our enemies in the dark?

I hope we're making friends rather than enemies.

It is a small world, after all.