Saturday, August 23, 2008


Microsoft has reportedly hired Jerry Seinfeld for an ad campaign to counter Apple's well known Mac vs. PC ads and address some of the issues people have with Vista. Have Bill and Steve ever watched Seinfeld? You recall that Jerry's apartment on the show had a Mac sitting on the table in the back corner, although I don't remember him ever using it. Hopefully they will be good ads, although the campaign is put together by the same firm that gave us the freaky Burger King king, so we'll just have to wait to see.

I'm running Vista on my work machine and have issues with it, of course, but overall I don't think it's a huge deal. When I think back to the early days of XP, it's all the same complaints about driver and program compatibility problems, unnecessary GUI changes, need for better hardware to even run it, etc. Fast forward 7 or 8 years, and we see Save XP petitions to pressure Microsoft to allow users to continue purchasing XP licenses. I imagine Vista will be generally accepted at some point like XP was.

The question, however, is how much longer will the operating system even be relevant? I mean, there will always be such thing as an OS of course, but as we move more and more to accessing our applications and data via multiple combinations of devices and networks, the PC just seems less important as a standalone machine.

Perhaps Seinfeld can delay Microsoft's demise temporarily.


David Gerard said...

There are much more obvious choices of comedian for Microsoft to use!

robmba said...

LOL...that would be a great choice.